Accidents aren't funny, but Morse's artful treatment gets a serious message across in a powerful way. "It's fun because it's dreadfully serious — the subject," Morse says. "And yet, you don't have to bang people over the head."
The bold colors and clever words take signs that would otherwise fade into the background into the forefront.
"There's a lot of visual clutter ... all around us," Morse says. "So the idea is to bring something to the streetscape that might catch someone's eye."